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About Us

At Kiind, we believe in transforming the way businesses give back. We specialize in managing charity donations for private and publicly listed companies looking to enhance their social impact and corporate social responsibility (CSR). Our mission is to simplify the donation process while fostering stronger connections between businesses and their communities.

Founded in 2020, Kiind was born out of a shared vision by Flex Capital ehf and its founders Vilhjalmur Thor Vilhjalmsson and Anna Lilja Hvanndal Magnusdottir. With early backing from Greenbank Capital Inc., a Canadian publicly listed company, we’ve built a platform that reimagines charitable giving.

What sets Kiind apart is our commitment to ensuring that more of each donation directly reaches the causes that matter most. By leveraging cutting-edge technology and innovative solutions, we maximize the transparency and efficiency of donations, creating meaningful impact where it’s needed most.

Our goal is simple yet revolutionary: to disrupt traditional charity models and make giving smarter, easier, and more impactful for everyone involved. Whether you’re a company looking to strengthen your CSR efforts or an individual inspired to make a difference, Kiind is here to support your journey toward meaningful change.

Let’s shape the future of giving together.

Our Mission

At Kiind, our mission is to transform charitable giving into a seamless, transparent, and impactful experience. We aim to empower businesses to enhance their social responsibility by simplifying the donation process and ensuring contributions create tangible change for communities in need.

Our Vision

We envision a world where giving is smarter, more meaningful, and accessible to all. By leveraging innovation and technology, Kiind seeks to redefine charitable practices, maximizing the reach and effectiveness of every donation while fostering a stronger connection between businesses and the causes they care about.

Our Values

Transparency

We prioritize openness and honesty, ensuring every donation is tracked and its impact is visible. Building trust with our partners and beneficiaries is at the core of what we do.

Compassion

At Kiind, we are driven by empathy and a genuine desire to make a difference. We champion causes that create meaningful change and uplift communities.

Integrity

We uphold the highest standards of ethics and accountability, ensuring that every action we take aligns with our commitment to doing good.

Innovation

We embrace creativity and cutting-edge solutions to revolutionize charitable giving, making the process more efficient, impactful, and accessible.

Empowerment

We empower businesses, individuals, and communities to take action and drive change, creating a ripple effect of positive impact.

Engagement

We actively foster connections between businesses and the causes they support, strengthening relationships and creating lasting social value.

Our Team

Vilhjálmur Thor Vilhjálmsson

Chairman

Anna Lilja Hvanndal
Anna Lilja Hvanndal

Director

Tracey Cleminson

Marketing Manager